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Kirin Beer utilized XGD Media’s 4 floor tall large format digital billboard to display a series of six individual 15-second long videos for their campaign on romance, friendship and Kirin Beer「一期一會·細味這瞬間」 (Once in a lifetime, taste the moment).
XGD Media’s 26W@Central digital billboard is located at the main entrance and exit to Lan Kwai Fong (Hong Kong’s most prosperous nightlife venue for friends and family) and receives over 2 million affluent individuals per month. Kirin beer’s visually prominent campaign has been viewed by some of the most sought after consumers in the world surrounded by many popular flagship retail stores, restaurants and bars.
