13 August 2018

MARCH 2018: Hong Kong Tourism Board

In March 2018, XGD Media had the pleasure to assist with the market campaign for Hong Kong Tourism Board by creating Hong Kong’s largest live social media wall combined with HKTB’s own original video content, promoting  “Hong Kong Arts Month”. 

This year, the slogan for Hong Kong Arts Month was “When the city becomes a masterpiece” which required large amounts of digital work created by the public. This campaign utilized the innovative features of our digital advertising billboard by live-streaming user-generated content shared on social media posted under the @discoverhongkong instagram account. This live feed feature available exclusively at XGD Media is designed to significantly increase brand awareness and interact with an unlimited number of customers.