01 April 2017
MARCH 2017: DIOR COSMETICS
Dior Addict Lip Lacquer Launch
In March 2017, Dior hosted a celebration to mark the debut of the brand-new Dior Addict Lacquer Stick collection. Held at Loft 22 inside California Tower LKF, the event space was completely transformed into a party house steeped in glamour and avant-garde aesthetics.
To support and amplify their offline event, Dior made use of XGD’s billboard in Lan Kwai Fong to display its lacquer stick ad campaign during the launch period.
With the campaign’s eye-catching visuals and music, Dior Cosmetics successfully attract attention to both attendees of the event and pedestrians in Central.