01 January 2017
DECEMBER 2016: G.H.MUMM CHAMPAGNE
New Year's Eve Countdown
2 weeks prior to New Year’s Eve, Pernot Ricard’s portfolio brand Mumm champagne launched a campaign on Facebook and Instagram, encouraging customers to share celebratory photos using the hashtag #CelebrateWithMumm for a chance to be featured on XGD’s billboard.
Coupled with online media buy pushing the campaign, Mumm accumulated a wealth of user-generated social media content mentioning the brand @ghmummhk.
Mumm team curated a selection of the best photos from the hashtag and created a social media wall, which was displayed at the New Year’s Eve
countdown on XGD’s billboard.